Best Cruelty-Free Green Beauty Brands

To be considered eco-friendly and cruelty-free, health and beauty products must contain ingredients that are sourced sustainably and do not harm the environment.

The products must not have been tested on animals during any stage of production or development, and should be vegan-friendly, not containing any animal-derived ingredients.

The brands should be produced in a way that minimises waste and pollution, and use eco-friendly, recycled or recyclable packaging.

All brands below meet these important criteria. Thank you for supporting them…


Tried, tested and approved by London’s West End performers, Akt is a premium natural deodorant that is truly… BORN TO PERFORM. 

Akt is proud to have developed plastic-free packaging suitable for modern living. The Deodorant Balm is packaged in aluminium tubes ideal for their durability, portability and recyclability. 

Aluminium can forever be recycled without losing any quality. But plastic caps that usually accompany aluminium tubes, can’t.  In response, Akt has created bespoke aluminium caps to prevent more plastic from entering our ecosystem.

Shipping: Worldwide

Website: Visit here >

Arella Beauty

Arella Beauty is a British vegan beauty and wellness brand specialising in supplements that nourish the body and mind from within. 

At Arella, we believe in the power of plants and the advancements of science, and this, combined with innovative clean ingredients, is the kinder way to nourish the body and mind from within.

All of Arella’s products contain only 100% plant based, ethically sourced, ingredients and are totally free from animal testing.

Shipping: UK

Website: Visit here >

Avant Skincare

Avant Skincare is a sustainable, cruelty-free brand that embraces a Skincare-to-Share approach. Avant has developed a wide range of products that are designed to be effective for everyone. The brand marks a tipping point in the skincare industry where neither product, nor brand is bound to gender, skin colour or ethnicity, but simply to what the skin needs.

Our assortment includes more than 80 products available at the most influent beauty retailers including Harvey Nichols, El Corte Ingles and Lookfantastic.

At Avant Skincare, we hate compromise. Avoiding certain ingredients and demanding outstanding formulas shouldn’t mean sacrificing credentials in other areas – and we know lots of you feel this way too. This is the reason why our entire assortment is NOT TESTED ON ANIMALS and is proudly certified by PETA Cruelty-Free International.

In line with our dedication to limit our environmental impact, our packaging is made from 100% recycled fibres and is 100% recyclable.

Shipping: Worldwide

Website: Visit here >


At BeautyPro, we have been innovating skincare products and building our business over the last 10 years. We have an evergrowing range of skincare products for the face, eyes, hands, and feet – a range that is still growing each month to include the latest trends, ingredients and methods.

Our mission is to create results driven formulas with sustainability at the forefront and utilising the power of nature to its fullest. Our products are kind to the skin, while also having a minimal impact on the planet. Our business is powered by green energy, while running an 100% electric car fleet, operating a zero air freight policy and we also plant a tree for each order placed on our website.

Our formulas are water free and our ingredients are responsibly sourced. The entire range is fully certified by the Vegan Society and PETA. Our boxes are printed with vegetable ink onto FSC card (sustainable forestry) while the glass bottle and clear pump are fully recyclable at home.

Shipping: UK

Website: Visit here >


Botanycl launched in 2018 with SkinClear Elixir, our 100% plant-based supplement, which has since received hundreds of 5-star reviews from customers around the world, for clearing their skin and improving their self-esteem.

SkinClear Elixir contains active botanicals, shown in research and testimonials to address problem-skin gently and effectively at the root.

We have established a large online presence of health-conscious people looking for natural health and beauty supplements.

Shipping: Worldwide

Website: Visit here >

Cheeky Panda

All Cheeky Panda products are made from sustainable bamboo. The company’s aim is to make all its products fully plastic-free.

Already the range includes eco-friendly toilet tissue, baby wipes, nappies, kitchen roll, tissues, antibacterial wipes, straws and more.

Bamboo grows 30 times faster than trees, absorbs 35% more carbon and produces 30% more oxygen. And the bamboo isn’t taken away from pandas – it is sustainably sourced in South East Asia.

Delivery: Worldwide

Website: Visit here >

Coco & Eve

At Coco & Eve, we’re passionate about creating the very best products for your hair, skin and body, while taking care of our one precious planet.

Inspired by the incredible plants, wildlife and people of our beautiful birthplace of Bali, we’re committed to making a positive, lasting impact.

We consider every action we take to ensure our slice of Paradise survives and thrives – ready to enchant future generations of explorers.

Delivery: Worldwide

Website: Visit here >

Conscious Skincare

Bore Da! (Hello in Welsh) from Rebecca and Quentin at Conscious Skincare. We’ve been designing, creating and making all our multi award-winning organic products from our rural retreat on the beautiful west coast of Wales since 2011.

The land and seascape here inspire us to craft our unique and natural blends, drawing from the incredible materials nature gives us, with the latest understanding of their hidden benefits, while leaving out the not-so-desirable ingredients that your skin just doesn’t need. 

Our respect for nature is reflected in what we do and our range is vegan, palm oil free and endorsed by Ethical Consumer magazine, which goes to prove we actually do what we say!

We support charities and a fair-trade co-operative in India, helping women to escape the poverty trap. These wonderful individuals hand-make our organic fair-trade cotton branded bags.

We package products in recyclable glass and aluminium. And we wrap your products carefully, with love and care in recycled packaging.

Delivery: Worldwide

Website: Visit here >



EarthKind is a multi-award-winning sustainable haircare brand, producing shampoos, conditioners, and treatment bars that are plastic-free and made in natural, sustainable, and highly concentrated formulations.

This concentration means one little shampoo bar outperforms premium 250ml liquid shampoos by over 1.5x. Our conditioner and treatments outperform liquid products by more than 2x.

EarthKind products are formulated by our founder, leading Trichologist, and cosmetic scientist Tony Maleedy, so each eco-friendly bar is supported by expert hair science.

The health of the hair and the scalp is at the very heart of what we do. We pride ourselves on both our good value and the quality of our products, significantly outperforming premium liquid products on both price per wash and efficacy.

Delivery: Worldwide

Website: Visit here >


We’re on an endless mission to provide you with the best eco-friendly and low-waste products out there. Our products are kindly made for every person, every body, every identity.

From beauty and health to household products, our eco-friendly lineup is here to help you find sustainable alternatives to everyday essentials.

We feature over 50 low-waste products for you to choose from. And each time you purchase one of our products, you join our mission and be a part of something greater than all of us.

For packaging and shipping, we use only recyclable & compostable materials. 

Delivery: United States

Website: Visit here >

Elaine Perine

Elaine Perine is a skincare brand that stands for vegan, paraben-free and dermatologically tested products.

Specially adapted to the needs of the female body, our highly effective products support your natural beauty and gently correct minor blemishes.

We attach great importance to high-quality, cruelty-free, sustainable ingredients.

The team at Elaine Perine are constantly educating ourselves to learn the latest skincare techniques, active ingredients, treatments and products. Our passion is to make you feel and look your best!

Delivery: Worldwide

Website: Visit here >

Evolve Beauty

Evolve Beauty is a range of artisanally made, award-winning beauty products made from the finest, most effective natural and organic ingredients and superfoods.

A Certified B Corporation, we want to go beyond sustainable beauty to eventually become regenerative. Regenerative means our impact is not zero, it is actually positive: restorative for the planet and restorative for body and mind.

Our mission has always been to be a force for good in business and to make products that are healthier, greener and kinder to us and the planet. 

Delivery: Worldwide

Website: Visit here >

FFS Beauty

The UK’s top rated women’s shaving subscription, delivering eco-friendly shaving and beauty essentials delivered straight through the letterbox.

FFS is a female-first brand, offering award-winning shaving and beauty. It’s our ethos that beauty should be effortless. Our members receive a recyclable metal razor handle and four blades in their first month’s box, with four replacement blades every month following.

There’s also the option to add on extra products, including the world’s first three-step shaving system for women, featuring an exfoliating Pre-Shave Scrub, award-winning Shave Cream and moisturising Post-Shave Balm, as well as a range of organic, vegan, aluminium-free deodorants.

FFS is also certified cruelty-free and offers a blade recycling scheme for used blades.

Delivery: UK

Website: Visit here >

Friendly Soap

If there’s one everyday item getting plenty of publicity right now, it’s soap. Whether it’s something you’ve always used regularly or a product you’re suddenly buying as part of your plastic-free bathroom strategy, one ethical Yorkshire soap firm is worth adding to your plant-based shopping list.

Friendly make a wide selection of plant-based soaps for body and hair, shaving products and laundry powder. These are top-notch natural products that leave you feeling great, smelling gorgeous, and proud to have done your bit for the planet and its inhabitants, both human and non-human.

Delivery: United Kingdom

Website: Visit here >

Fussy Deodorant

It wowed the investors on TV programme Dragon’s Den, and now you can find out what the fuss is all about. Fussy is the sustainable deodorant backed by science. With plastic-free refills and clean effective ingredients. 

Inspired by a pebble you might find on the beach, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.

Backed by science, not buzzwords, our formula contains an odour neutralising probiotic that literally eats seat for breakfast. And with five refined scents that you’ll want to sniff on repeat, saving the World has truly never smelt this good.

Don’t just take our word for it though, we were recently named ‘The UK’s Best Eco-Deodorant’ by Glamour Magazine and have hundreds of 5-star reviews.

We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a planet for everybody.

Shipping: Worldwide

Website: Visit here >


Ignae is an innovative luxury skincare brand from the volcanic islands of the Azores. It is our mission to develop high performance transformative skincare products made from the unspoilt natural resources here.

All our products are clean, vegan, cruelty-free, gluten-free and crafted with biotechnology.

The remarkable natural conditions of the Azores give rise to the existence of ingredients with an elevated degree of purity and unique composition thanks to the salty winds, thermal water and fertile soil. In this far-flung paradise, the nearest sources of pollution are more than 1,400km away.

Delivery: Worldwide

Website: Visit here >


At Leafinty, we wish to do better. We were sick of seeing all the plastic waste filling our bathroom cabinets.

So, we started creating personal care products that are both high-performing and environmentally friendly.

Our high-performance shampoo and conditioner bars are 100% plastic-free, vegan, cruelty-free, using only clean and natural ingredients.

Delivery: Worldwide

Website: Visit here >

Noble Isle

Bringing the art of perfumery to the Bath & Body world. With each collection you’ll embark on a journey of discovery experiencing the natural beauty of the British Isles through fragrance.

We only use high-quality natural ingredients, natural extracts sourced from celebrated producers and all products are vegan-friendly, cruelty-free and made in the UK.

All of our packaging is recyclable, we use 50% recycled plastic and sustainable glass bottles. 

Delivery: UK, EU, USA & Canada

Website: Visit here >


Onlynaturals launched in 2012 and has grown to become one of the UK’s leading online retailers of exclusively natural and organic beauty products.

The family-run business is official stockist for more than 65 brands, and boasts more than 2,500 natural and organic skincare, haircare and makeup products. Packaging is either recycled or from sustainable sources.

Delivery: Worldwide

Website: Visit here >

Raw Beauty Lab

We believe in the power of beauty from the inside-out with a range of wholesome plant-based products you can feel good about.

Clean, cruelty-free, and planet friendly, Raw Beauty Lab’s prized Vegan Collagen Superfood is loved by more than 10,000 women and has more than 700 5-star reviews.

Our Vegan Collagen was selected best Vegan Collagen supplement in the 2021 Beauty Shortlist awards and is backed by more than 100 years of scientific research. 

Delivery: Worldwide

Website: Visit here >


At REGN, our entire purpose revolves around developing ethical, eco-friendly products for the benefit of our valued customers and the environment.

We are dedicated to the sustainable movement and do everything in our power to provide fellow eco-warriors with the products and resources they need to lead a more conscious life.

We source sustainable materials, utilize low emission manufacturing, and work alongside green-thumbed organizations to ensure all our products consistently meet environmentally-friendly standards for health, beauty, and food-based items.

Delivery: UK

Website: Visit here >

Sana Jardin

Sana Jardin is a socially conscious, luxury fragrance house. Our vision is to use clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women.

Sana Jardin is built on the principles of a circular economy – our alternative business model enables the women in our supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production.

We believe that if we’re innovative about the way we use commercial waste, we can recycle it for the benefit of the women at the beginning of our supply chain and help them to flourish and thrive.

Delivery: Worldwide

Website: Visit here >

The Body Shop

Founded in 1976, The Body Shop is a global beauty brand built on making people feel good – face, body and soul.

We now have more than 3,000 stores in 66 countries and employ more than 22,000 people, who help us bring our unique blend of ethical beauty, with a sense of humour and serious purpose to the world.

Never afraid to stand out from the crowd and stand up for what’s right, we search the world for the finest ethically-sourced ingredients to create a range of naturally inspired beauty products.

Today our dedication to using business as a force for good is stronger than ever. As part of our Enrich Not Exploit commitment, we’ve made it our mission to enrich our products, our people, and our planet.

That means working fairly with our farmers and suppliers and helping communities thrive through our Community Trade programme, being 100% vegetarian and always and forever being firmly against animal testing.

Delivery: Many Countries Worldwide

Website: Visit here >

The Organic Skin Co

We make great natural skincare and makeup, using the very best organic ingredients, and we do so by employing exacting methodologies in our manufacturing plant, and by testing on ourselves – absolutely no animal testing involved.

We acquire the ingredients for our natural makeup and skincare from organic farms. That means no synthetic, chemical herbicides or pesticides – toxic products which leach into the environment and do great damage to the delicate ecology that animals are so dependent on for their survival. 

We make vegan skincare, vegan makeup, and all our accessories are vegan too. 

Delivery: USA, New Zealand and Australia

Website: Visit here >

Wild Natural Deodorant

Wild is the new, sustainable Natural Deodorant delivered straight to your door. Aluminium free with compostable, plastic free refills and a 100% effective formula.

UK based, Wild utilise the powers of the natural world to create an effective long-lasting deodorant that is free of aluminium and parabens while also being cruelty-free and vegan.

The stylish and reusable Wild applicator is made from durable aluminium and recycled plastic, to ensure it stands the test of time. Meanwhile, our natural deodorant is 100% biodegradable, making it the world’s first zero-plastic deodorant refill.

A truly innovative product that is set to push the boundaries of sustainability in the personal care category. Since launching we have reached millions of armpits globally, over 10,000 five-star reviews on Trustpilot.

Delivery: Worldwide

Website: Visit here >

More Best Green Beauty Brands

Listed in other categories – please follow the links…


Big Green Smile

Bower Collective

Counter Culture


Ethical Superstore

Friendly Turtle

Natural Collection

Nature’s Healthbox

Rainbow Life


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