Best Green Personal Care, Health and Beauty Brands

For health, beauty and personal care products to be green, they should be made from sustainable, environmentally-friendly ingredients and packaging, and be cruelty-free with no animal testing involved in their production.


Tried, tested and approved by London’s West End performers, Akt is a premium natural deodorant that is truly… BORN TO PERFORM. 

Akt is proud to have developed plastic-free packaging suitable for modern living. The Deodorant Balm is packaged in aluminium tubes ideal for their durability, portability and recyclability. 

Aluminium can forever be recycled without losing any quality. But plastic caps that usually accompany aluminium tubes, can’t.  In response, Akt has created bespoke aluminium caps to prevent more plastic from entering our ecosystem.

Shipping: Worldwide

Website: Visit here >

Aurelia London

Aurelia London is a multi award-winning ethical skincare brand developed to support your skin, health and beauty, with sustainably sourced, natural and scientifically proven ingredients and solutions, working holistically both inside and out.

We’ve been leading the way with our recyclable glass bottles and jars, non shrink-wrapped boxes and no unnecessary plastic shives on jars since we launched in 2013.

We have never tested our products on animals and you’ll find the leaping bunny logo of Cruelty Free International across our packaging. 

Shipping: Worldwide

Website: Visit here >

Avant Skincare

Avant Skincare is a sustainable, cruelty-free brand that embraces a Skincare-to-Share approach. Avant has developed a wide range of products that are designed to be effective for everyone. The brand marks a tipping point in the skincare industry where neither product, nor brand is bound to gender, skin colour or ethnicity, but simply to what the skin needs.

Our assortment includes more than 80 products available at the most influent beauty retailers including Harvey Nichols, El Corte Ingles and Lookfantastic.

At Avant Skincare, we hate compromise. Avoiding certain ingredients and demanding outstanding formulas shouldn’t mean sacrificing credentials in other areas – and we know lots of you feel this way too. This is the reason why our entire assortment is NOT TESTED ON ANIMALS and is proudly certified by PETA Cruelty-Free International.

In line with our dedication to limit our environmental impact, our packaging is made from 100% recycled fibres and is 100% recyclable.

Shipping: Worldwide

Website: Visit here >

Bower Collective

400+ eco home and personal care products, delivered when you need them. Save 10% when you subscribe to our bestselling refills. Cancel and adjust at any time. Free returns of our refill pouches for reuse and recycling.

Loved by celebrity Davina McCall, who says: “Bower sell everything you can think of to live a more sustainable life and I think they are great!”

Our motivation behind Bower is simple – we want to leave a better world behind us. We don’t accept that waste is an inevitable consequence of how we consume products.

We bring you products that look good, feel good, reduce waste, are sustainable and effective. 

Delivery: Worldwide

Website: Visit here >

Cheeky Panda

All Cheeky Panda products are made from sustainable bamboo. The company’s aim is to make all its products fully plastic-free.

Already the range includes eco-friendly toilet tissue, baby wipes, nappies, kitchen roll, tissues, antibacterial wipes, straws and more.

Bamboo grows 30 times faster than trees, absorbs 35% more carbon and produces 30% more oxygen. And the bamboo isn’t taken away from pandas – it is sustainably sourced in South East Asia.

Delivery: Worldwide

Website: Visit here >

Conscious Skincare

Bore Da! (Hello in Welsh) from Rebecca and Quentin at Conscious Skincare. We’ve been designing, creating and making all our multi award-winning organic products from our rural retreat on the beautiful west coast of Wales since 2011.

The land and seascape here inspire us to craft our unique and natural blends, drawing from the incredible materials nature gives us, with the latest understanding of their hidden benefits, while leaving out the not-so-desirable ingredients that your skin just doesn’t need. 

Our respect for nature is reflected in what we do and our range is vegan, palm oil free and endorsed by Ethical Consumer magazine, which goes to prove we actually do what we say!

We support charities and a fair-trade co-operative in India, helping women to escape the poverty trap. These wonderful individuals hand-make our organic fair-trade cotton branded bags.

We package products in recyclable glass and aluminium. And we wrap your products carefully, with love and care in recycled packaging.

Delivery: Worldwide

Website: Visit here >


Flux Undies

At FLUX Undies, we are on a mission to change the way people period. Our modern, comfortable and sustainable period products are designed with function in mind.

Our period-proof underwear prevents leaks and stains provides unrivalled protection.

We offer FREE worldwide shipping, same day dispatch and our 60 day money back guarantee for customers to trial our products.

With our industry leading Trustpilot rating, our unmatched UK based customer service team are always available to make sure modern, comfy period protection has never been easier!

Delivery: Worldwide

Website: Visit here >

Friendly Soap

If there’s one everyday item getting plenty of publicity right now, it’s soap. Whether it’s something you’ve always used regularly or a product you’re suddenly buying as part of your plastic-free bathroom strategy, one ethical Yorkshire soap firm is worth adding to your plant-based shopping list.

Friendly make a wide selection of plant-based soaps for body and hair, shaving products and laundry powder. These are top-notch natural products that leave you feeling great, smelling gorgeous, and proud to have done your bit for the planet and its inhabitants, both human and non-human.

Delivery: United Kingdom

Website: Visit here >

Fussy Deodorant

It wowed the investors on TV programme Dragon’s Den, and now you can find out what the fuss is all about. Fussy is the sustainable deodorant backed by science. With plastic-free refills and clean effective ingredients. 

Inspired by a pebble you might find on the beach, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.

Backed by science, not buzzwords, our formula contains an odour neutralising probiotic that literally eats seat for breakfast. And with five refined scents that you’ll want to sniff on repeat, saving the World has truly never smelt this good.

Don’t just take our word for it though, we were recently named ‘The UK’s Best Eco-Deodorant’ by Glamour Magazine and have hundreds of 5-star reviews.

We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a planet for everybody.

Shipping: Worldwide

Website: Visit here >


Georganics is all about providing natural, sustainable and effective oral care for everyone, on every budget.

Everything they do is aimed at minimising the environmental impact of brushing our teeth – from zero-waste toothbrushes to zero-plastic toothpaste and mouthwash tablets, floss and the innovative toothsoap.

All packaging is plastic-free and either biodegradable or recyclable/re-usable. 

Delivery: Worldwide

Website: Visit here >

Just Natural Skincare

We sell beautiful hair and skin care products that are carefully and lovingly cultivated from the earth, using natural ingredients. We believe that nature provides us with all the ingredients to achieve practical and beautiful skin care.

We use no animal ingredients in our products or do any animal testing. We use the best vegetable oils, butter, botanicals, essential oils, and more that nature has to offer. Our products and packaging are friendly to the environment.

Mother nature offers ingredients that, when carefully crafted to make personal care products, are effective and satisfying. We also have shampoos and cleansers for dogs.

Delivery: Worldwide

Website: Visit here >


Onlynaturals launched in 2012 and has grown to become one of the UK’s leading online retailers of exclusively natural and organic beauty products.

The family-run business is official stockist for more than 65 brands, and boasts more than 2,500 natural and organic skincare, haircare and makeup products. Packaging is either recycled or from sustainable sources.

Delivery: Worldwide

Website: Visit here >


At REGN, our entire purpose revolves around developing ethical, eco-friendly products for the benefit of our valued customers and the environment.

We are dedicated to the sustainable movement and do everything in our power to provide fellow eco-warriors with the products and resources they need to lead a more conscious life.

We source sustainable materials, utilize low emission manufacturing, and work alongside green-thumbed organizations to ensure all our products consistently meet environmentally-friendly standards for health, beauty, and food-based items.

Delivery: UK

Website: Visit here >

Sana Jardin

Sana Jardin is a socially conscious, luxury fragrance house. Our vision is to use clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women.

Sana Jardin is built on the principles of a circular economy – our alternative business model enables the women in our supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production.

We believe that if we’re innovative about the way we use commercial waste, we can recycle it for the benefit of the women at the beginning of our supply chain and help them to flourish and thrive.

Delivery: Worldwide

Website: Visit here >

Shoreline Shaving

These eco-friendly cool-looking shaving kits for women and men are ideal for those who want to start a zero waste shaving routine.

They include a wide range of reusable safety razors, replacement blades, natural shaving soap and a travel bag.

For every bamboo razor the company sells, they donate a portion of profit to The Ocean Cleanup. For every Coral Collection razor sold, they donate a portion of profits to the Great Barrier Reef Foundation.

Delivery: Worldwide

Website: Visit here >

The Body Shop

Founded in 1976, The Body Shop is a global beauty brand built on making people feel good – face, body and soul.

We now have more than 3,000 stores in 66 countries and employ more than 22,000 people, who help us bring our unique blend of ethical beauty, with a sense of humour and serious purpose to the world.

Never afraid to stand out from the crowd and stand up for what’s right, we search the world for the finest ethically-sourced ingredients to create a range of naturally inspired beauty products.

Today our dedication to using business as a force for good is stronger than ever. As part of our Enrich Not Exploit commitment, we’ve made it our mission to enrich our products, our people, and our planet.

That means working fairly with our farmers and suppliers and helping communities thrive through our Community Trade programme, being 100% vegetarian and always and forever being firmly against animal testing.

Delivery: Many Countries Worldwide

Website: Visit here >


We are a multi-award winning menstrual care brand with a planet-friendly period care range. Since launching online in 2016, we’ve taken big steps towards shaking up the period care industry for good.

Conventional period care products can contain up to 90% plastic and plastic tampon applicators can take up to 500 years to break down. Alongside using plastic and synthetic materials, these products can also contain artificial absorbents, fragrance, dyes and chlorine bleach.

We use sustainable, ethically sourced materials in our range to reduce the impact that these products have on the planet. Our brand and certified organic cotton products are carbon neutral and we’re an ethically accredited company.

Delivery: UK

Website: Visit here >


The Truthbrush is the only toothbrush stocked by the UK Vegan Society. Designed in Devon, it is made from organic bamboo, with plant-based bristles. Each brush is hand-wrapped in fully recyclable packaging.

The all-female team are dedicated to sustainability. All products are vegan and Truthbrush is backed by the School for Social Entrepreneurs due to the company’s positive environmental impact.

Delivery: Worldwide

Website: Visit here >


Vivnaturelle is committed to offer the best curated natural, cruelty-free and sustainable products delivered in one box for a better shopping experience.

We curate the top brands and award winning products to save your time and provide one platform that you can buy your loved products with ease.

Vivnaturelle focuses on natural, vegan and eco-friendly skincare, home and wellbeing products. All brands on Vivnaturelle provide sustainable, biodegradable or recyclable packaging.

Delivery: Worldwide

Website: Visit here >

Wild Natural Deodorant

Wild is the new, sustainable Natural Deodorant delivered straight to your door. Aluminium free with compostable, plastic free refills and a 100% effective formula.

UK based, Wild utilise the powers of the natural world to create an effective long-lasting deodorant that is free of aluminium and parabens while also being cruelty-free and vegan.

The stylish and reusable Wild applicator is made from durable aluminium and recycled plastic, to ensure it stands the test of time. Meanwhile, our natural deodorant is 100% biodegradable, making it the world’s first zero-plastic deodorant refill.

A truly innovative product that is set to push the boundaries of sustainability in the personal care category. Since launching we have reached millions of armpits globally, over 10,000 five-star reviews on Trustpilot.

Delivery: Worldwide

Website: Visit here >


WUKA is a female-led start up, making the UK’s first ever reusable and leak-proof period wear.

WUKA stands for Wake Up Kick Ass because we believe that nothing should hold you back on your period.

We believe that periods should not cost the earth. Equality, social and environmental responsibility are at the heart of everything we do.

Delivery: Worldwide

Website: Visit here >


Mark Campbell
Mark Campbell
Editor of greengreengreen, Mark has been a journalist for more than 30 years, campaigning on environmental issues. Living a vegan and sustainable lifestyle, he also writes for green groups and businesses across the world.

Welcome to greengreengreen, a website with social media channels dedicated to promoting an eco friendly, sustainable, ethical way of life. To fund this educational channel, we partner with green businesses and organisations. Some links to products and services will earn this site a small commission if you follow and make a purchase. Other green businesses partner with the site via our Directory. Thank you for your support.