Best Beauty and Self-Care Brands: Cruelty-Free and Vegan

To be considered eco-friendly and cruelty-free, health and beauty products must contain ingredients that are sourced sustainably and do not harm the environment.

The products must not have been tested on animals during any stage of production or development, and should be vegan-friendly, not containing any animal-derived ingredients.

The brands should be produced in a way that minimises waste and pollution, and use eco-friendly, recycled or recyclable packaging.

All clean beauty and self-care brands below meet these important criteria. Thank you for supporting them…


Tried, tested and approved by London’s West End performers, Akt is a premium natural deodorant that is truly… BORN TO PERFORM. 

Akt is proud to have developed plastic-free packaging suitable for modern living. The Deodorant Balm is packaged in aluminium tubes ideal for their durability, portability and recyclability. 

Shipping: Worldwide

Website: Visit here >

Arella Beauty

Arella Beauty is a British vegan beauty and wellness brand specialising in supplements that nourish the body and mind from within. 

All of Arella’s products contain only 100% plant based, ethically sourced, ingredients and are totally free from animal testing.

Shipping: UK

Website: Visit here >


Botanycl launched in 2018 with SkinClear Elixir, its 100% plant-based supplement, which has since received hundreds of 5-star reviews from customers around the world, for clearing their skin and improving their self-esteem.

SkinClear Elixir contains active botanicals, shown in research and testimonials to address problem-skin gently and effectively at the root.

Shipping: Worldwide

Website: Visit here >

Conscious Skincare

Bore Da! (Hello in Welsh) from Rebecca and Quentin at Conscious Skincare. We’ve been designing, creating and making all our multi award-winning organic products from our rural retreat on the beautiful west coast of Wales since 2011.

The land and seascape here inspire us to craft our unique and natural blends, drawing from the incredible materials nature gives us, with the latest understanding of their hidden benefits, while leaving out the not-so-desirable ingredients that your skin just doesn’t need. 

Our respect for nature is reflected in what we do and our range is vegan, palm oil free and endorsed by Ethical Consumer magazine, which goes to prove we actually do what we say!

We support charities and a fair-trade co-operative in India, helping women to escape the poverty trap. These wonderful individuals hand-make our organic fair-trade cotton branded bags.

We package products in recyclable glass and aluminium. And we wrap your products carefully, with love and care in recycled packaging.

Delivery: Worldwide

Website: Visit here >



From beauty and health to household products, this eco-friendly lineup is here to help you find sustainable alternatives to everyday essentials.

Featuring more than 50 low-waste products for you to choose from, for packaging and shipping, only recyclable and compostable materials are used. 

Delivery: United States

Website: Visit here >

Evolve Beauty

Evolve Beauty is a range of artisanally made, award-winning beauty products made from the finest, most effective natural and organic ingredients and superfoods.

A Certified B Corporation, Evolve wants to go beyond sustainable beauty to eventually become regenerative. Regenerative means its impact is not zero, it is actually positive: restorative for the planet and restorative for body and mind.

Delivery: Worldwide

Website: Visit here >

FFS Beauty

The UK’s top rated women’s shaving subscription, delivering eco-friendly shaving and beauty essentials delivered straight through the letterbox.

FFS is a female-first brand, offering award-winning shaving and beauty. There’s also the option to add on extra products, including the world’s first three-step shaving system for women. FFS is also certified cruelty-free and offers a blade recycling scheme for used blades.

Delivery: UK

Website: Visit here >

Friendly Soap

Whether it’s something you’ve always used regularly or a product you’re buying as part of your plastic-free bathroom strategy, one ethical Yorkshire soap firm is worth adding to your plant-based shopping list.

Friendly make a wide selection of plant-based soaps for body and hair, shaving products and laundry powder. These are top-notch natural products that leave you feeling great, smelling gorgeous, and proud to have done your bit for the planet and its inhabitants, both human and non-human.

Delivery: United Kingdom

Website: Visit here >

Fussy Deodorant

It wowed the investors on TV programme Dragon’s Den, and now you can find out what the fuss is all about. Fussy is the sustainable deodorant backed by science. With plastic-free refills and clean effective ingredients. 

Inspired by a pebble you might find on the beach, the award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.

Shipping: Worldwide

Website: Visit here >


Georganics is all about providing natural, sustainable and effective oral care for everyone, on every budget.

Everything they do is aimed at minimising the environmental impact of brushing our teeth – from zero-waste toothbrushes to zero-plastic toothpaste and mouthwash tablets, floss and the innovative toothsoap.

All packaging is plastic-free and either biodegradable or recyclable/re-usable. 

Delivery: Worldwide

Website: Visit here >

Make Waves

The highest-rated antiperspirant on Trustpilot – with a 4.9-star rating – Make Waves is the UK’s first refillable antiperspirant that has all the benefits of natural ingredients.

It stops you sweating, has 100% recycled plastic capsules, is parabens-free, packed full of vitamins, cruelty-free and vegan. And it is conveniently delivered straight to your door.

Delivery: UK

Website: Visit here >

Palm & Pine

Palm & Pine’s mission is to provide natural, vegan sunscreen that provides clean UV protection without compromising your health or the environment. 

From product to packaging, Palm & Pine is truly an ocean-friendly, 100% recycled, plastic-alternative sunscreen.

Delivery: UK

Website: Visit here >

Raw Beauty Lab

Clean, cruelty-free, and planet friendly, Raw Beauty Lab’s prized Vegan Collagen Superfood is loved by more than 10,000 women and has more than 700 5-star reviews.

The Vegan Collagen was selected best Vegan Collagen supplement in the Beauty Shortlist awards and is backed by more than 100 years of scientific research. 

Delivery: Worldwide

Website: Visit here >

Sana Jardin

Sana Jardin is a socially conscious, luxury fragrance house. Its vision is to use clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women.

Sana Jardin is built on the principles of a circular economy – the alternative business model enables the women in our supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production.

Delivery: Worldwide

Website: Visit here >

The Body Shop

Founded in 1976, The Body Shop is a global beauty brand built on making people feel good – face, body and soul.

Never afraid to stand out from the crowd and stand up for what’s right, they search the world for the finest ethically-sourced ingredients to create a range of naturally inspired beauty products. Now 100% vegan and forever against animal testing.

Delivery: Many Countries Worldwide

Website: Visit here >

The Organic Skin Co

They make great natural skincare and makeup, using the very best organic ingredients, and do so by employing exacting methodologies in their manufacturing plant, and by testing on themselves – absolutely no animal testing involved.

The Organic Skin Co make vegan skincare, vegan makeup, and all our accessories are vegan too. 

Delivery: USA, New Zealand and Australia

Website: Visit here >


A multi-award winning menstrual care brand with a planet-friendly period care range. Since launching online in 2016, they’ve taken big steps towards shaking up the period care industry for good.

Conventional period care products can contain up to 90% plastic and plastic tampon applicators can take up to 500 years to break down. TOTM uses sustainable, ethically sourced materials with certified organic cotton.

Delivery: UK

Website: Visit here >


The Truthbrush is the only toothbrush stocked by the UK Vegan Society. Designed in Devon, it is made from organic bamboo, with plant-based bristles. Each brush is hand-wrapped in fully recyclable packaging.

The all-female team are dedicated to sustainability. All products are vegan and Truthbrush is backed by the School for Social Entrepreneurs due to the company’s positive environmental impact.

Delivery: Worldwide

Website: Visit here >

We Are Nutrified

We are Nutrified believe in wellness from the inside to the outside. They have created a unique range of 100% natural beauty including clay masks, anti-ageing oils, lash & brow oils, and hair care.

The beauty range is entirely cruelty-free, vegan, palm-oil free and minimally packaged.

Delivery: UK

Website: Visit here >

Wild Natural Deodorant

Wild is the new, sustainable Natural Deodorant delivered straight to your door. Aluminium free with compostable, plastic free refills and a 100% effective formula.

UK based, Wild utilise the powers of the natural world to create an effective long-lasting deodorant that is free of aluminium and parabens while also being cruelty-free and vegan.

The stylish and reusable Wild applicator is made from durable aluminium and recycled plastic, to ensure it stands the test of time. Meanwhile, our natural deodorant is 100% biodegradable, making it the world’s first zero-plastic deodorant refill.

Delivery: Worldwide

Website: Visit here >

More Green Beauty and Self-Care Brands…


Cruelty-free hair and body care inspired by the power of plants and gentle on hair and skin. Ethically sourced, sustainably packaged and eco-friendly. Website here.

Ben & Anna

All products use ingredients of natural origin only, and are always vegan and microplastic-free. Also, none of the products have ever been tested on animals. Website here.


Sustainably sourced bamboo toilet roll that is also vegan, cruelty-free and absent of any plastic. The paper easily biodegrades and composts. Website here.


Dame have reimagined period products, creating comfortable, sustainable organic cotton alternatives. They’re toxin-free, plastic-free and carbon negative. Website here.

Earth Conscious

Sells sustainable, plastic-free, organic, eco-friendly natural deodorants for women, men and teens. Vegan with plastic-free packaging. Website here.

Eco by Naty

Claiming to be the leading green nappy brand in the world, the baby products are made with plant based and compostable materials. Website here.

Fair Squared

Natural, vegan, Fairtrade products for the whole body, including menstrual cups and condoms. The company is guided by the 17 Sustainable Development Goals (SDGs) set by the United Nations. Website here.

Faith In Nature

Established way back in 1974, this vegan, sustainable range of products spans beauty, self-care, household cleaners and even pet shampoos. Website here.


Sustainable cosmetics made from wonky fruit! Cruelty-free, vegan, plastic-free, water-less, hand made in London and kind to the planet. Website here.


Creating award-winning Ayurveda-inspired health and beauty products, combining hand-blended, fresh and cold-pressed organic oils and herbs, ethically sourced to optimise wellbeing. Website here.

It’s Pure

A growing range of all-natural care products for healthier hair. It’s Pure became the UK’s first ever certified organic hair colour brand in 2011. Website here.

Marcel’s Green Soap

Natural products for self-care, beauty and the home. All have at least 97% biodegradability, are microplastic-free, palm-oil free and vegan. Website here.


Say goodbye to plastics, fragrances and chlorine, with this organic and natural range of tampons, pads, liners and wipes. Trusted since 1989. Website here.

Salt of the Earth

Celebrating more than 30 years in business, Salt of the Earth deodorant comes in different formats, all natural, vegan and cruelty free, from a renewable energy-powered factory. Website here.

Shower Blocks

This plastic-free shower gel uses a mix of traditional soap-making methods combined with moisturising ingredients to formulate a product with modern usage in mind. Website here.

Soap Folk

These hand-made soaps, using a traditional cold process technique, are made with only with natural, biodegradable ingredients. Website here.

The Cheeky Panda

Toiet paper, tissues and wipes, made from a different variety from the bamboo pandas eat, harvested just once a year and with a growth rate 30 times that of trees. Website here.

The Natural Deodorant Co

100% natural, aluminium-free cream deodorant, delivered in plastic free, refillable, sustainable packaging. Vegan, cruelty-free and hand-made. Website here.

Who Gives A Crap

Choose from 100% recycled or 100% bamboo toilet paper and paper towels. What’s more, 50% of the profits are donated to give people clean water and a toilet around the world. Website here.


An impressive make-up range that is kind to people and animals. Vegan, plastic-free and using bamboo for packaging. Website here.

Should your eco business be in this list? Please tell us here.

Mark Campbell
Mark Campbell
Editor of GreenGreenGreen, Mark has been a journalist for more than 30 years, campaigning on environmental issues. Living a vegan lifestyle, he writes and creates content for ethical businesses and organisations across the world.