Best Cruelty Free Beauty Brands

For beauty products to be green, they should be made from sustainable, environmentally-friendly ingredients and packaging, and be cruelty-free with no animal testing involved in their production.

Avant Skincare

Avant Skincare is a sustainable, cruelty-free brand that embraces a Skincare-to-Share approach. Avant has developed a wide range of products that are designed to be effective for everyone. The brand marks a tipping point in the skincare industry where neither product, nor brand is bound to gender, skin colour or ethnicity, but simply to what the skin needs.

Our assortment includes more than 80 products available at the most influent beauty retailers including Harvey Nichols, El Corte Ingles and Lookfantastic.

At Avant Skincare, we hate compromise. Avoiding certain ingredients and demanding outstanding formulas shouldn’t mean sacrificing credentials in other areas – and we know lots of you feel this way too. This is the reason why our entire assortment is NOT TESTED ON ANIMALS and is proudly certified by PETA Cruelty-Free International.

In line with our dedication to limit our environmental impact, our packaging is made from 100% recycled fibres and is 100% recyclable.

Shipping: Free Worldwide

Website: Visit here >

Cheeky Panda

All Cheeky Panda products are made from sustainable bamboo. The company’s aim is to make all its products fully plastic-free.

Already the range includes eco-friendly toilet tissue, baby wipes, nappies, kitchen roll, tissues, antibacterial wipes, straws and more.

Bamboo grows 30 times faster than trees, absorbs 35% more carbon and produces 30% more oxygen. And the bamboo isn’t taken away from pandas – it is sustainably sourced in South East Asia.

Delivery: Worldwide

Website: Visit here >

Conscious Skincare

Bore Da! (Hello in Welsh) from Rebecca and Quentin at Conscious Skincare. We’ve been designing, creating and making all our multi award-winning organic products from our rural retreat on the beautiful west coast of Wales since 2011.

The land and seascape here inspire us to craft our unique and natural blends, drawing from the incredible materials nature gives us, with the latest understanding of their hidden benefits, while leaving out the not-so-desirable ingredients that your skin just doesn’t need. 

Our respect for nature is reflected in what we do and our range is vegan, palm oil free and endorsed by Ethical Consumer magazine, which goes to prove we actually do what we say!

We support charities and a fair-trade co-operative in India, helping women to escape the poverty trap. These wonderful individuals hand-make our organic fair-trade cotton branded bags.

We package products in recyclable glass and aluminium. And we wrap your products carefully, with love and care in recycled packaging.

Delivery: Worldwide

Website: Visit here >


Friendly Soap

If there’s one everyday item getting plenty of publicity right now, it’s soap. Whether it’s something you’ve always used regularly or a product you’re suddenly buying as part of your plastic-free bathroom strategy, one ethical Yorkshire soap firm is worth adding to your plant-based shopping list.

Friendly make a wide selection of plant-based soaps for body and hair, shaving products and laundry powder. These are top-notch natural products that leave you feeling great, smelling gorgeous, and proud to have done your bit for the planet and its inhabitants, both human and non-human.

Delivery: United Kingdom

Website: Visit here >

Fussy Deodorant

It wowed the investors on TV programme Dragon’s Den, and now you can find out what the fuss is all about. Fussy is the sustainable deodorant backed by science. With plastic-free refills and clean effective ingredients. 

Inspired by a pebble you might find on the beach, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.

Backed by science, not buzzwords, our formula contains an odour neutralising probiotic that literally eats seat for breakfast. And with five refined scents that you’ll want to sniff on repeat, saving the World has truly never smelt this good.

Don’t just take our word for it though, we were recently named ‘The UK’s Best Eco-Deodorant’ by Glamour Magazine and have hundreds of 5-star reviews.

We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a planet for everybody.

Shipping: Worldwide

Website: Visit here >


Georganics is all about providing natural, sustainable and effective oral care for everyone, on every budget.

Everything they do is aimed at minimising the environmental impact of brushing our teeth – from zero-waste toothbrushes to zero-plastic toothpaste and mouthwash tablets, floss and the innovative toothsoap.

All packaging is plastic-free and either biodegradable or recyclable/re-usable. 

Delivery: Worldwide

Website: Visit here >


Onlynaturals launched in 2012 and has grown to become one of the UK’s leading online retailers of exclusively natural and organic beauty products.

The family-run business is official stockist for more than 65 brands, and boasts more than 2,500 natural and organic skincare, haircare and makeup products. Packaging is either recycled or from sustainable sources.

Delivery: Worldwide

Website: Visit here >

Shoreline Shaving

These eco-friendly cool-looking shaving kits for women and men are ideal for those who want to start a zero waste shaving routine.

They include a wide range of reusable safety razors, replacement blades, natural shaving soap and a travel bag.

For every bamboo razor the company sells, they donate a portion of profit to The Ocean Cleanup. For every Coral Collection razor sold, they donate a portion of profits to the Great Barrier Reef Foundation.

Delivery: Worldwide

Website: Visit here >


The Truthbrush is the only toothbrush stocked by the UK Vegan Society. Designed in Devon, it is made from organic bamboo, with plant-based bristles. Each brush is hand-wrapped in fully recyclable packaging.

The all-female team are dedicated to sustainability. All products are vegan and Truthbrush is backed by the School for Social Entrepreneurs due to the company’s positive environmental impact.

Delivery: Worldwide

Website: Visit here >


Mark Campbell
Mark Campbell
Editor of greengreengreen, Mark has been a journalist for more than 30 years, campaigning on environmental issues. Living a vegan and sustainable lifestyle, he also writes for green groups and businesses across the world.

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